Welcome to ART OF, a fan-led brand.
Our merchandise and stories tap into the moments that define the fan experience and the culture of fan communities. We elevate these moments, big and small, that make sport so remarkable, and so meaningful, to so many people.
We express this through the medium of art. It’s a big responsibility, so our products are of the highest quality, elevating merchandise to the level that sports fans deserve, made to our specifications, with fans and communities at the heart of the process.
BLOG POSTS
AOF x Guinness
AOF x Everton x Fanatics
AOF x Allan Weber
Towards the back end of last year we were contacted by Nottingham Contemporary about an artist they were exhibiting in the new year and whether a collaboration between us would work.
What started with an email, ended with a friendship that crosses the Atlantic. Nottingham x Rio. AOF x Allan Weber.