ART OF x NFL

For the first time, we're stepping outside football. To mark the 2026 NFL London Games, we've sent Pickles out dressed as a London fan on his way to the game. The collection takes varsity-inspired matchday gear and gives it the treatment we've always given football: art first, fan always. It's made for every day of the week, not just gameday. This is our first chapter with the NFL, and there's more to come.